Not So Much About the Clothes.

It’s a surreal feeling to write the first ever blog entry to ethreeone. It’s been a long time coming, and I’m excited to start this new adventure with my incredible team, Brit and Christie. Together, the three of us have worked hard to create our version of a fashion blog.

Photos by Christie.

[ FITDEETS | Vest & Pants: Babaton by Aritzia. | Blouse: Propaganda by Plenty. ]

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If you had told me in high school, or even in the first few years of my undergrad degree, that one day I would start a fashion blog, I probably would have laughed nervously and said, “never.” Since high school, I had a set goal of earning my CA (now CPA) designation and was determined to prevent anything from getting in the way or slowing me down. Also, at the time I thought that a fashion blog consisted of writing a lot and showing off expensive clothes that I didn’t have.

For those who have known me for awhile, know that I had a “late” start when it comes to fashion. Up until grade 9, I was a tomboy through and through. Aside from the uniform I wore to school, my wardrobe consisted of basketball shorts and hoodies. I was the furthest thing from a “fashionista.”

Additionally, writing to me was a gruelling process that I disliked. Ask me to do hours of math problems (typical Asian) and I would do it gladly. But ask me to sit down and write the shortest of essays? Torture. I’ll also add that in my first year of University, I failed my first English course and earned a solid C in my other one. Lesson learned: go to class, kids!

But I digress—I could go on and on about what NOT to do in university, but that’s not what this blog is about. The point is, it was clear that I was not on my way to becoming a fashion blogger…or at least I thought I wasn’t.

But as I got older, I began to understand that we have the ability to create our own meaning and experiences to things. From there, the sky opened up for me and the creative juices began to flow. I was and am constantly thinking about how to to go about things differently and how to find new areas of opportunity.

I once heard that entrepreneurship is not always about creating the next best thing, but rather, it is about creating a better version of something that already exists. Mark Zuckerberg didn’t create social networking—sites such as Myspace were around well before Facebook—but he did create something that to him was a better version of what already existed. Thinking of things better, not new, has played on my mind ever since.

You’re probably wondering at this point, “ So how is ethreeone. different from the hundreds of fashion blogs?” Well…let’s back-track to high school again. Wearing a uniform had its pros and cons. For one, I didn’t have to spend time thinking about what to wear, and when it did come to making a decision, it was: “Alright Brina, is it going to be white, navy blue, or khaki today?” At first I thought this was one of the perks of wearing a uniform, but I soon realized that khaki pants and white blouses inhibited any opportunity for self-expression. I still tried to put my “spin” on the uniform to make myself stand out, but that often landed me in detention.

When I managed to put a twist on the uniform that was “acceptable,” I got comments such as, “Brin… you’re looking very Brin today.” And that made me feel awesome. (Shout out to Emma Pedersen). This is when I realized that clothes aren’t just pieces of material that human beings have the obligation to cover themselves with. Rather, clothing has the ability to do things for you…to help express yourself and your authenticity. Once I got to university, it was sweet freedom and there was no stopping me from wearing what I wanted to wear… within the confines of classy and appropriate, of course!

As cliché as it sounds, a motto of mine has always been, “dress for success.” My friends joke and say that my (future) kids will probably come out wearing loafers and cardigans—and I confess that I am a firm believer that it is never too early to start. The fact is, people are quick to judge—which is why first impressions are everything. A strong part of how you make a great first impression, especially in the professional world, is how you present yourself. I’m not saying that you should be decked out in the most expensive brands, but I am saying that it is important to put some thought into your appearance—and this is where I hope to help through this blog. Girls, if we want to be taken seriously in a male-dominated corporate world, we have to demand respect— and it begins with how we dress!

So, fast-forward to today, to the start of this blog. It’s not about clothes or éloquent words. It’s about empowering women in the professional world and helping them make great choices when it comes to their outfits. ethreeone. exists to empower women to look the part, feel the part, and confidently be the part: and it starts with a killer outfit. We aren’t dressing women with brands; we are dressing them with confidence, and that’s why I am ready to start this new adventure. The “threeone.” in our name has always carried special meaning for me because to me, it represents a Proverbs 31 woman—who is not clothed in Chanel or Gucci, but in DIGNITY and in STRENGTH, and that’s what I always keep in mind.

I find great pleasure in putting together great outfits and I get a sense of confidence from them. I aim to be classy and professional while still staying authentic and true to myself. At the end of the day, if we can help at least one other woman to find her confidence through this blog, then I can sit back and smile, knowing that this is what it’s about.

Aside from the empowering outfits, ethreeone. creates a space for professional and aspiring professional women to get the opportunity to expand their networks and be inspired by each other. No matter what stage you are at in your career, whether you are in highschool, university, just starting your career, or have been working for a while, ethreeone. is for females of all ages!

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ethreeone. is something that I am beyond proud of and excited about, and my hope is that it never loses its uniqueness and the meaning behind it.

If you’ve made it to this point, I want to thank you, our first ever readers, for taking the time to read this first post. I promise that they won’t always be this long. Over the next while we will hear from the beautiful and talented Christie Lin and Brit Ho as well as some guest bloggers from all industries. Stay tuned to see if it’s someone you know!

Until next time, work hard and be nice to people!

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