ON 10.07.16 HAVING RAISED 122% OF OUR GOAL!
The great news is that we are currently working on an e-commerce site! In the mean time, you can still place an order by sending us a note to firstname.lastname@example.org . We will then send you our Measuring Guide + Order Form and get you suited up in no time! (:
ethreeone. (e31. for short) is a social venture that empowers women through professional fashion. We provide professional women with a convenient and innovative fashion solution through our made-to-measure emPower Suits. In addition, we provide our clients the opportunity to make a positive social impact simply by purchasing from our brand through our e31. Promise.
It is e31.’s belief that women should never have to settle when purchasing their professional wardrobe items. In addition, proper-fitting professional attire should be affordable for all females, no matter what stage they are at in their professional journey.
The concept of e31. stemmed from a personal problem that founder of e31., Brina Martens, experienced as a young female business student. Brina found it incredibly difficult to shop for affordable professional clothing, while not compromising on trendiness and proper fit. Brina realized that despite coming in more shapes and sizes, there are fewer options for women to purchase made-to-measure clothing than there are for men. As such, proper fit is something that women constantly have to settle on when it comes to current off-the-rack solutions.
Having talked to both aspiring and professional women, Brina realized that she was not the only one to face this problem and in fact a business like e31. was in high demand. Through several conversations, the idea of e31. became more refined which ultimately led to e31.’s current innovative and convenient professional fashion solution. Now with the business idea of e31., Brina wrestled back and forth in her final year of her degree in deciding to pursue a conventional, corporate career path versus taking the path of most resistance: entrepreneurship. However, in learning about the inhumane treatment of vulnerable women in developing countries and the tremendous opportunity that businesses have to provide systemic solutions for social injustices, Brina finally found her “why” to pursue e31.
In early 2016, Brina embarked on her first business trip to her mother country of China, in hope of finding the right supplier for e31. During this trip, Brina was able to go back to her birth city of Changshu and visit her orphanage. Not only was this an incredible moment, it also happened to be on Brina’s 20 year adoption anniversary. Brina discovered that Changshu is known as the “garment town in China” – affirming her destiny to launch a clothing line. It was at the intersection of commerce, community and compassion, where e31. was born.
e31.’s first product launch consists of a 3-piece or 2-piece, made-to-measure suit set, known as our ‘emPower Suits’. Our emPower Suits are currently offered in a polyester blend or wool blend and are available in five versatile colors of: black, burgundy, dark grey, light grey and navy blue depending on fabric choice. Our designs are custom tailored to our client’s personal measurements and the option for personalized embroidery is available on the inner pocket of the blazer. This special touch adds to our clients understanding that their emPower Suit was made specifically for them and no one else.
Co-designed by Bonita Bai and Brina Martens, the goal of this first design was to achieve a classic yet bold look.
e31. will be naming each emPower Suit design after a women who they believe embodies what e31. stands for: integrity, resilience, excellence, ambition and empowerment. These individuals have inspired other women within their communities, including the e31. core team.
e31. is so excited to name its very first design: The Immaculate emPower Suit, named after Immaculate Nattembo.
Immaculate grew up orphaned, abused, HIV+ and as a teenage single mother in Uganda. At the age of 22, Immaculate was the youngest vulnerable women to join the Living Hope program. Three years later, Immaculate now lives empowered and is working towards her goal of pursuing a medical degree. During Brina’s trip to Uganda in 2015, Immaculate’s heart breaking, but more importantly, inspiring story of redemption impacted Brina tremendously as the two are close in age. We believe Immaculate personifies the the essence of what e31. stands for and continues to motivate Brina in her work with e31., knowing there are other “Immaculate’s” out there.
As mentioned, e31. is a social venture in that we are a for-profit business that aims to achieve a sustainable, social objective. For us, that social objective is the empowerment of vulnerable women and children, both locally and around the world. This is where our e31. Promise comes in.
We empower women in North America by dressing them in layers of confidence to: look the part, feel the part, so that they can confidently be the part.
e31. provides a second form of empowerment through our e31. Promise: for every suit that is sold, our clients get to donate $31 from their emPower Suit proceeds, to one of our ePartners of their choice. This creates a channel for our clients to help empower vulnerable women and children in Canada and other countries around the world through the simple and necessary act of purchasing professional attire.
At e31., we believe that if already-established not-for-profits/charities were to be poured into through partnerships such as this, an impact with greater reach and higher quality can be achieved. This is why we have chosen to operate as a for-profit company – it allows us to focus our efforts on the business side and allow our ePartners to focus on the social impact work that they are designed to deliver.
Not only will our clients feel excited about their new e31. emPower Suit, they will also feel good knowing that their purchase has made a positive social impact.