Hi again ethreeone. friends!
Since the launch of this blog back in August of 2014, it has been my goal to clearly communicate my heart and vision for e31. and why I would invest time into creating and maintaining this space. For this reason, I do believe it is time for another check-in and reminder to make sure we are all on the same page in regards to what e31. is, who it is for, what it supports/ doesn’t support and what the goal is for this brand.
So to clarify, remind, or inform you for the first time, I am super happy to go through another run down of e31.
What is e31.?
e31. is a space for empowering women in the professional world and helping them make great choices when it comes to their outfits- that is, dressing in outfits that demand respect while not compromising on trendiness. In addition, professional and aspiring professional women get the opportunity to expand their networks and be inspired by each other through fashion and each other’s professional career journeys.
Why does e31. exist?
e31. exists first and foremost to empower women to look the part, feel the part, and confidently be the part for whatever career decision they have chosen for themselves.
Who is e31. for?
No matter what stage you are at in your career, whether you are in high school, university, just starting your career, or have been working for a while, e31. is for females of all ages.
As e31. cannot provide much value to males from the fashion advice component, I do believe that e31. can be a space also for guys as it is important to understand the gender biases that occur in the work force for both men and women. I do wholeheartedly believe that everyone benefits when men and women are given the equal opportunity to fulfill roles of leadership and it should be both of our responsibilities to make this happen.
What does e31. support?
e31. is a brand that focuses on a specific niche of women who embody one or a combination of the following: fashion forward, business minded, passionate, goal orientated, and authentic. You can read e31.’s definition of these five characteristics here .
While e31. is a space to highlight women who live out these characteristics, e31. is also a space that encourages women and young girls to reach their full potential and to aspire to be the best possible versions of themselves.
What does e31. not support?
Frankly, there are lot of things that e31. does not support, but for the sake of time, I will address some of the major ones here.
e31. does not support or promote materialism. A fashion blog that does not promote materialism may sound like an oxymoron, but if you have been following along for a while, e31.’s mantra comes from a quote by Anne Klein and that is “Clothes aren’t going to change the world. The women who wear them will”.
When it comes to the fashion side, e31. does not support clothing or outfits that diminishes a woman’s appearance. In a male dominated business world, earning respect as a female is hard enough and the last thing that e31. approves of is an appearance that is not presentable or one that does not elevate one’s image.
As I mentioned in my last post of 2014, e31. is not about clothing yourselves in brands, but rather with confidence, and that confidence needs to be rooted in personal acceptance and contentment. You can have the most expensive outfit on in the world, but until you are happy and content with who you are inside, there is nothing that a great outfit can do for you. Once you have that inner confidence and genuine contentment with your authentic self, a killer outfit can simply elevate your confidence, not create it.
In addition, as e31. is mainly geared towards a female audience, e31. does not support any type of “male bashing/discrimination” to any extent. If you read my post titled “Is e31. a feminist blog?”, I elaborate further here.
What is the goal behind this brand?
In my launch post for e31. back in August, I went into great depth about why I wanted to start a blog in the first place and what authenticity I could bring to the blog world through e31. Back then, e31. wasn’t just a fashion blog about the clothes or eloquent words and today, I am happy to admit that it still isn’t about that. There are some exciting projects in the works for e31. beyond this blog that I am stoked to share with you very shortly, so stay tuned!
I know I may be repetitive but I truly hope you understand how important to me it is to check in every once in a while with you. As time passes and as e31. evolves, my sincere goal is that e31. never loses it’s true meaning or purpose for its existence. This is for me to stay accountable to e31., to you and myself!
Thank you for reading another lengthy post. If you have any questions or concerns, you are always welcome to send me a note at firstname.lastname@example.org. I acknowledge that not everyone is going to like e31. or understand it, but at the end of the day, I truly hope that people are able to respect my team and I in our pursuit of this venture.
Until next time, work hard and be nice to each other!